Create qualified conversations with the right B2B buyers
RESEARCH-LED COLD CALLING & QUALIFICATION
Leadscaler provides research-led B2B cold calling for Australian and New Zealand founder-led B2B firms.
Your team can deliver the work.
The harder question is whether anyone is creating the first qualified conversation.
Leadscaler helps Australian and New Zealand founder-led B2B firms build pipeline beyond referrals and partner channels. We research target accounts, speak with decision-makers by phone, uncover why the conversation matters now, and hand over only meetings that match your qualification brief.
How Leadscaler creates qualified conversations for your team
01
Identify the commercial trigger
We start by understanding where pipeline is thin, which offer needs more pipeline, and what a useful conversation needs to achieve.
02
Define target accounts and buyers
We agree the right companies, decision-makers and buying situations before any outreach begins.
03
Research and prepare the campaign
We build account context and a practical call plan around your commercial goal.
04
Speak with decision-makers
We call the right people, test relevance and learn why the problem might matter now.
05
Qualify the context
We assess fit, need, timing and relevance against the criteria we agreed with you.
06
Hand over useful opportunities
You receive relevant meetings with the prospect’s context, so your team can begin discovery properly.
Why teams choose Leadscaler
- Research before outreach
- We define the trigger, target accounts and buyer roles before making calls.
- Real conversations, not automated volume
- We speak with decision-makers and test whether the conversation is relevant.
- Useful context before discovery
- Qualified meetings include what we learned, not just a name and calendar link.
- Australia-based and accountable
- You work with an in-house partner, without an offshore handover.
Need a more predictable source of qualified conversations?
Your team can deliver and close the work. We help create the first conversations with the right buyers, then qualify them against your agreed criteria.
LeadScaler was an excellent partner for us – helped Marshmallow Games speak with more ideal prospects and brought valuable meetings to the table while refining our partnerships strategy.
Roberto Attolico
/
Head of Marketing & International Partnerships @ Marshmallow Games
★ ★ ★ ★ ★
From the buyer’s side
I also write The Buyer’s Side, where I explore how organisations evaluate enterprise software, why deals stall and what sellers often miss.
Want a more predictable source of qualified conversations?
✓ RESEARCH
✓ REAL CALLS
✓ CLEAR CRITERIA
✓ USEFUL HANDOVERs
Frequently Asked Questions
What do you offer?
Leadscaler helps founder-led B2B firms create qualified conversations with the right decision-makers. We research target accounts, call prospects directly, qualify the context against agreed criteria and hand over relevant meetings to your team.
When is Leadscaler a good fit?
Leadscaler is a good fit when your team can deliver and close the work, but nobody consistently owns creating the first qualified conversations. It is especially useful when referrals or partner channels are no longer enough, or when you need to open a new market or service line.
How much does it cost?
Pricing depends on the target market, account volume, research required and qualification brief. We normally agree a monthly campaign fee and define what counts as a qualified conversation before work begins.
How do I know this will work for me?
We start by agreeing your target accounts, buyer roles, commercial trigger and qualification criteria. That gives us a clear basis for measuring conversation quality, not just the number of meetings booked.
Who we work best with?
We usually work best with B2B firms where a project, engagement or customer relationship is worth around AUD $30,000 or more. That gives the economics of researched outbound and proper qualification room to work.
Is there a lock in contract?
No. We work month to month, so you can review the campaign honestly and continue only when it is producing useful conversations.